Not only should you check with your Secretary of State to make sure business names you’re considering are available, it’s helpful to check into the competition to see what they’re calling themselves. The only thing worse than coming up with an unsuccessful business name is coming up with a business name that’s already in use. This will provide a suite of words, terms, and trends to utilize when considering the big picture of naming the business. This can also provide some insight into keywords that are common vernacular in the field. Do your homework with naming a business by studying the following:Ĭonducting industry research will reveal a number of facts about your industry, including industry trends, growth rates, key products and services, key customer markets, volatility, and current technological impact. Market research on these three topics will unlock a myriad insights into your business strategy. Learn the environment-you need to understand your industry, your competition, and your customer in order to know which direction to take your name.
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